Ask 5 Questions to Maximize Social Media ROI

How do you know if your social media engagement is translating to return on investment (ROI) for your business?

If you’ve been following along with this series, you should be feeling comfortable with developing your strategic goals, setting up event and goal tracking in Google Analytics, and using unique referring campaign URLs. Now let’s take a look at five ways to make sure we’re getting the most out of social media ROI.

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Focus Keywords for Better Blogging + SEO

Blogging is a great way to share your experiences, stories, and helpful ideas with an audience. Better yet, blogging on a regular basis can help you control the content that’s related to you on the Internet — your digital footprint.

Individuals and businesses can both benefit from a well-written blog, so make sure that yours is the best it can be! Use focus keywords in your content development process to center your posts around specific topics and ensure that they are findable via search engines.

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Marketing as Education (Or, how a music teacher became an online marketer, too)

It may seem counterintuitive, attending graduate school for music education and leaving with an interest in online marketing that rivals my passion for teaching. However, I really do think that smart marketing is, at the heart of it, just a different kind of education.

In this blog post, I’ll walk you through how I approach marketing, how my background in education influences this approach, and make a few comparisons between the two.

Keep in mind that for the sake of comparison, the marketing content will be geared towards returning visitors or consumers. I’ll save marketing musings on targeting prospective visitors for another blog post!

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