Ask 5 Questions to Maximize Social Media ROI

How do you know if your social media engagement is translating to return on investment (ROI) for your business?

If you’ve been following along with this series, you should be feeling comfortable with developing your strategic goals, setting up event and goal tracking in Google Analytics, and using unique referring campaign URLs. Now let’s take a look at five ways to make sure we’re getting the most out of social media ROI.

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Why I Like App.net

Described as “a real-time social network without the ads,” App.net (ADN) sucked me in despite its entry fee. All users either pay a monthly ($5) or yearly ($36) fee, depending on their choosing, and I spent some time wondering who would do such a thing to have access to something that, via Twitter, Facebook, Tumblr, etc., was provided freely.

After thinking about it, though, and setting it in the context of my own experiences working for a startup, it starts to make a little more sense. The networks above can provide a product or service for free, but they’re also at full liberty to change the way items show up in followers’ feeds, how developers can utilize their API, whether they can utilize an API at all -this article mentions ADN founder, by the way -, or advertise at will (… I couldn’t just pick one link because you see this in a lot of places). I completely get it that it’s their right and really, in their best interests to provide a product or service and expect to recoup some gains as a result. Servers cost money, after all.

So why pay to access a social network?

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